For price comparisons, look at tubes of similar size.

The prices look steep at first, but not compared to the quantity of paint you get in 15ml tubes. They come in big generous 15ml tubes, there is no trial size like the 5ml tubes of Winsor & Newton Artist's watercolours. I haven't tried their oils and acrylics, but I got hooked on their watercolors several years ago.

Available only in tubes, you can only get them at, which also carries proprietary oil and acrylic artist grade paints. Daniel Smith watercolors are strongly pigmented, easily soluble and easily reactivated artist grade watercolors.